As focus your Web to be a magnet for top customers,

Large companies have a team of marketing and get busy customers, investing a lot of money, time and effort communication.

Their web pages are complete projects that are part of a marketing strategy focused on sales targets. Small businesses do not have the marketing team but if they have a strategy from their website that allows them to gain new customers.

I know you'll tell me you have no time, you're too focused on the day-to-day services to run your business and can not think of planning strategies. Is it your case?

Do not give up yet. If your goal is to earn more money with better customers and grow your business, we will turn it from now redirecting messages from your website.

REQUIRED: Your Web is not a simple business card

The goal of your website should be to attract potential customers to sell your services. Communication must be effective for your company web work and help you promote sales. With Internet has democratized the way to go further. Do not forget that:

Your customers are already online and further provided with connection from the mobile. You can expand your market and reach more potential customers in your city and in the world.

Your site is open and working as a commercial agent 24h x 365 days a year, even when you're sleeping.

Your website must be optimized for each commercial message type and connect prospect for better results with less budget.

As Taunt your sales: This is more than reporting

Captures the attention of your visit to start the process of selling. Identify your potential customer well for your web texts are appropriate to attract them.

In each different type of business sales processes apply, but in all cases there is one, the web should begin that process from 0 min entering your visit.

It can not be anyone, because anyone not serving you. In business, many fall into the mistake of not specifying and mistakenly think:

- What I do is for everyone because I like training programs or personalized diets, lose weight for anyone who wants my services are useful.

That is not true. For a client is a client must be prepared for it:

- Who has a problem, already it recognized as a problem and want to invest in your solution and can also afford it. Your ideal prospect is one who has a need, problem or desire, he knows and is also willing to pay for the solution to your will you contribute and work with you to achieve the results.

Spend 20 minutes to answer these questions honestly to visualize your ideal client .

Sit in a quiet place without distractions,

Who is it? Male or female, age, income, education, with family, children, where you live, you do in your free time ...

That makes? You want to achieve, which is concerned, that is angry, what are your favorite websites, reading, which uses social networks, fan what it is, what type of decision making ...

Why? What motivates you to buy your competition. What kind of marketing works with this client. What motivates you emotionally (status, beauty, love, power, security ...)

Where ? Where the information on the type of products or services you offer arrives. What kind of events will, where is your competition.

Connect and communicate with your potential customers, focus your marketing message to your ideal client, to those who are already looking for what you have internet and are profane in the sector. Do not fall into the mistake of being so technical, it seems that you write your competition.

The good is the marketing message that says very clearly what you do and for whom. The message speaks to the archetype of ideal customer and you want to get connected with their emotions to make decisions for your company.

Record yourself this fire: If your potential customer lands on your website, you must leave your email.  

It costs a lot to get visitors to your website, but if it comes, you have to get them before you leave you leave at least the email to continue contact and apply a mini email marketing campaign, to return to your website and follow you knowing .

Purchasing decisions have a time to maturity, at this time your client is looking for solutions to their desire or problem. Enter pages and pages, comparing options and can not remember yours between tango maremagnum. If you have your mail you can write to invite to your website again.

PS: The matter is very extensive, I keep writing articles with more details in the meantime I want to give you something, this free Ebook:

*** 10 errors in your Web that make you lose customers and how to solve ***